SEO has become a delicate issue for clients and web developers. As a client, you want to be 100% assured that all methods and processes undertaken to improve and/or create your website’s SEO are correct and don’t harm it in any way.
Regardless of whether you hire somebody locally or overseas, there are a couple of points that you should understand prior to acquiring these types of services.
1. Forgetting about keywords
Finding the correct and suitable keywords for your website can sometimes benefit from trial-and-error. Make a conscious list of the words that truly describe your site and/or business.
The more generic a word list is, the harder it will be for your site to start showing up on the search engine results. For example, if you own a restaurant and just place “restaurant” as your main keyword, you’re going to see search results from restaurants all over the country and world.
If your restaurant is specifically about seafood in the South Florida area, try using “seafood”, “South Florida”, “Miami”, restaurant. These keywords shouldn’t just go inside the META tags.
Having them flow in between your site content is what makes the material relevant and accessible to both users and search engines. Also, don’t over do it by adding dozens of keywords. Stick to the essence of what you are trying for people to find online.
2. Hiring an SEO company that promises you #1 ranking
Google says it, and we believe them. In their own words “Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google.”.
Beware of SEO companies that use spam methods to get your content indexed on the web. Do plenty of research and ask for references, they will be provided to you.
3. Designing only Flash websites
Granted, Flash websites looked ultra-cool back in the day! But with all the more SEO friendly, dynamic, lighter and more powerful technologies available right now (such as jQuery), what’s the point of not moving forward?
Search engine spiders can’t read Flash content. If you insist on treading on with Flash for your website design, at least make have an html version of the site available for search engines to crawl.
4. Using images instead of text for headings
Headings (which rest between the <h> tags) give the main idea for each page or section, usually in title form, and not allowing them to be found by search engine can become a very limiting factor for SEO. Whenever you are using images inside the site remember to use ALT tags with your keywords. This way the user will be able a short description of what the image really is, in case loading time is slow.
5. Ignoring site structure
This is perhaps one of the most often ignored aspects of website design. Before even thinking about what the design is going to look like and what cool downloads the site is going to have, you need to have a solid and clear navigation structure for your content.
Defining a site structure very important step will benefit you in endless ways. Users will find content quickly, your site material will be thoughtfully organized, navigation will make sense, the aesthetics will be easily created on top of this skeleton, and SEO will have many more chances of being very successful.
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