A cheap and effective alternative to advertising your brand/services/website is to create and send out
an email campaign with one of today’s easy-to-use providers. Email marketing is an efficient and powerful
tool that won’t hurt you wallet (printing post cards) and won’t hurt the environment
(printing postcards and/or flyers).
Turnaround times are a fraction compared to printing advertising
and it’s so much easier to make a constant practice in your company’s advertising routine and web design strategy.
So what does email marketing do exactly? Well, to start off it helps you build and hold on to customer
relationships. You can send email newsletters to specific target groups, so you can be sure that the people
you want to be reached are getting the correct and precise information. Since you are including your customers
directly into your lists, it’s easier for them to receive their newsletter inside their inbox rather than
their spam folder.
It also helps build a referral list. Current customers who like and work with your services
can easily forward an email newsletter to a friend or acquaintance at the click of a button.
Email marketing websites will also allow you to keep track of your advertising campaigns with stats for each
one you send out. You will be able to see who opened them, who forwarded them, as well as seeing which links
were clicked. These basic stats will help your business grow because you will be seeing exactly where the action
is taking place. Your newsletters can even be scheduled to be sent at specific times too.
Here are is list of some good companies that offer similar services. Happy email marketing!
www.constantcontact.com
www.verticalresponse.com
www.benchmarkemail.com
www.streamsend.com
www.mailchimp.com
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